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Reclaiming the Biological Privacy You Did Not Know You Lost

  • Writer: Matyas Koszegi
    Matyas Koszegi
  • Nov 28, 2025
  • 3 min read

I usually write about digital privacy. VPNs, encrypted chats, metadata traps, surveillance capitalism, the usual cheerful cocktail of our modern world’s cyber reality. The kind of stuff that makes your friends stare into the distance and reconsider inviting you to parties.


A human brain showing some synapses. It is the cover of the book "The Primal Brain".
Image created by me.

But lately I realized something more disturbing. Something more invasive than governments, corporations and social media trackers combined. Something that has been quietly rewiring your mind without asking for permission.


It is not facial recognition cameras. It is not Google. It is not the NSA. It is your phone. It is the doom scrolling. It is the endless micro-doses of stimulation designed to turn your brain into an obedient Labrador drooling for the next notification ding.


We protect our data and encrypt our messages, yet we completely ignore the fact that our brains are being hacked on a biological level every single day. You guard your IP address like a treasure, but hand over your attention like candy on Halloween. You would never let a stranger walk into your house and rearrange your furniture, so why do you let Silicon Valley rearrange your neural pathways while you watch cat videos at 2 AM?


That is when it hit me. Digital privacy is pointless if we have already lost the privacy of our own minds.


So I wrote a short book. Not about VPNs this time, but about something far more primitive. About how to reclaim the way your brain is supposed to work. About how to think like a human again. A real one, not the algorithm-domesticated version of yourself with the attention span of a fruit fly on caffeine.


The title is The Primal Brain: Returning to What We Were Built For. Because the truth is simple, your brain was not built for push notifications. It was not engineered for multitasking. It evolved to hunt, create, explore, rest, and wonder. It did not evolve to watch 400 short videos in a row until you forget why you picked up the phone in the first place.


And you feel it, don’t you? That strange sense that you are constantly mentally tired yet mentally underfed at the same time. That dull fog that turns deep thinking into a lost art. The inability to focus for more than thirteen seconds without checking if someone liked the picture of your lunch.


Your brain is starving. Not for caffeine or productivity hacks, but for something ancient. Something raw. Something biological. Real silence. Real challenge. Real attention. Real life.

The modern world is trying to industrialize your mind. Turn it into a machine that consumes content instead of experiences. A processor instead of a consciousness. A battery instead of a person.


And here is the charming part. It is profitable to keep you distracted and exhausted, because tired minds buy more things and ask fewer questions. Entire companies exist for the sole purpose of making sure that you never truly think.


Maybe you have noticed how you sometimes scroll without even wanting to. As if someone else grabbed the steering wheel inside your skull. That is not an accident. That is training. You have been conditioned, like a lab rat being rewarded with pellets. Except your pellets are thirty-second serotonin bursts served by a glowing rectangle.


So if you want your brain back, you need to fight a biological battle, not a digital one. You need to rewire the circuits that modern life stole. You need to work with your instincts rather than against them. You need to become primal again.


In my book, I break down how to do exactly that, based on facts rather than inspirational nonsense. You learn how your brain evolved, what damages it today, and how to rebuild the ability to think, feel and focus like a real human being instead of an algorithm’s pet project. And yes, there is sarcasm, because the situation is absurd enough to deserve it.


If you have ever looked at yourself scrolling and felt disgusted, this book is for you. If you feel like your attention is constantly kidnapped, this book is for you. If you want to experience your mind fully again, not as a commodity, but as a living organism with power, depth and autonomy, this book is definitely for you.


Take back your biological privacy. Stop being hacked from the inside.

The Primal Brain: Returning to What We Were Built For is available now on Amazon and in my Buymeacoffee shop. (Free for members as always.)


It might be the best decision you make for your mind this year.

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