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The Coming AI Privacy Meltdown: What Happens to Your Data When The Bubble Bursts?

  • Writer: Matyas Koszegi
    Matyas Koszegi
  • Nov 21
  • 5 min read

Anyone who has been following the AI industry over the past two years has probably felt a faint humming in the background. A kind of low-frequency vibration that you first assume is excitement, then tension, and eventually the realization that you are standing next to a giant industrial air balloon filled with promises, hype, and investor money. And somewhere inside that balloon lies an entire civilization’s worth of scraped emails, private chats, voiceprints, birthdates, location histories, and confidential documents.


According to Will Lockett’s excellent autopsy-in-advance of the AI sector, the balloon is not only wobbling. It is buckling. His analysis suggests that the AI bubble has entered its final phase. Not the explosion, just the part where the metal begins to creak and you start quietly calculating the nearest exit.If it comes to very good explanations, I also recommend checking out this video of The Hated One.


A picture of a padlock, documents and a balloon
Image created by me using Create Studio 4.

If this bubble goes, it will not be a polite hiss. It will be a privacy supernova, the sort of disaster that cybersecurity professors will talk about for the next twenty years, usually while staring quietly out of a window.


Let us take a serious and slightly sarcastic walk through what will happen to privacy when the AI balloon finally reaches its maximum tolerance.


The Great AI Graveyard: Where Abandoned Data Goes to Rot


When businesses collapse, they leave behind office furniture, unpaid invoices, and occasionally a half-eaten granola bar in a desk drawer. When generative AI companies collapse, they leave behind something far more exciting. Entire vaults of unpatched servers full of personal data.


Startups that once bragged about training data the size of small nations will simply vanish, taking their engineering teams with them. Nobody will remain to secure the infrastructure. Nobody will renew the certificates. Nobody will rotate the keys. The lights go out, but the S3 bucket stays online, quietly waiting for the first passerby who knows how to spell curl.


This happened repeatedly after the dot-com crash. Only back then, the data involved mailing addresses and maybe a few questionable chat logs. Today, the ruins will contain medical transcripts, financial records, biometric embeddings, and corporate slack channels that include the occasional confession or meltdown.


If the AI bubble collapses, it will produce the biggest archaeology site of unsecured private data in history.


Fire Sale Models Trained On Your Secrets


AI companies have one major asset: the model. The model is the crown jewel, the masterpiece, the thing they will sell to keep the lights on for another thirty-seven minutes. But here is the fun part. Many of these models were trained on data that should never have been touched in the first place.


Copyrighted books. Emails. Unredacted private conversations. Internal documents. Screenshots of medical and legal records. Everything that can be scraped will be scraped. And everything that can be sold will be sold.


Now imagine a collapsing AI startup hosting a bankruptcy auction. Some of the bidders will be respectable. Some will be… less so. And when the gavel hits the table, a model infused with God-knows-what personal data may suddenly belong to a new owner in a jurisdiction that considers privacy an exotic Western hobby.


Nothing in existing law prevents this. The moment the company goes under, your data becomes just another asset with a price tag.


Hallucination-Corrupted Records That Never Go Away


Will Lockett highlighted the uncomfortable truth that hallucinations are not a bug. They are a structural feature. Like gravity or office gossip, they cannot be eliminated, only denied.


Enterprises have already begun using AI to generate documentation, classify records, rewrite reports, and summarize internal data. When the AI makes things up, those hallucinations enter official systems as facts. Once misinformation is written into a database, you cannot simply throw a net over it and carry it away. It spreads.


A credit agency may generate an incorrect risk score because of a hallucinated entry. An insurance claim may be rejected because a model invented a non-existent pre-existing condition. A school may mislabel a student’s record due to a fabricated disciplinary note.


When the AI bubble bursts, companies will frantically scale back, lay off staff, and stop maintaining these systems. This will freeze the hallucinated records in place for years. A permanent digital fossil of the moment AI was allowed to rewrite reality.


Deepfake Identity Theft for the Discount Market


One of the most exciting things about a bubble is what happens after it pops. Everything becomes affordable. It is the closest thing to a clearance sale in the world of high tech.

Servers become cheap. Models become cheap. Tools that once cost billions become available to anyone who can sign a cheque that clears.


Deepfake engines trained with huge volumes of real voices will be the first to leak. Face recognition models that match people with near-perfect accuracy will suddenly show up on torrent sites. Biometric embeddings will be copied, cloned, modified, and reused in ways no regulator has ever imagined.


Identity theft will move from individual offenders to industrial operations. The moment a deepfake of your face becomes indistinguishable from a real video, your bank, your employer, and your government ID system will all fall under the same threat.


And all of it will trace back to the moment someone said, in a boardroom with too much glass and too many bad ideas, that user data would make a great training set.


The Corporate Surveillance Backlash


The AI religion promised businesses that machines would automate jobs, boost productivity, and revolutionize workflows. As Lockett’s article points out, this glorious future has not arrived. Instead, corporations are discovering that AI tools are expensive, fragile, and disturbingly confident when wrong.


When profit expectations are not met, someone always pays the bill. And companies that invested billions in AI will not simply walk away. They will squeeze every last drop of value from the data they already have.


This means longer retention, expanded tracking, new telemetry pipelines, and full-spectrum monitoring of employees and customers.


Your boss will soon know what you typed, what you hovered, what you whispered, what you thought about whispering and so much more.


Some of this is already happening. The only difference is that after the AI crash, the gloves come off and the tracking becomes explicit. The privacy consequences will be severe.


The Governments Will Pick Up the Pieces, Then Use Them


Whenever a corporate technology bubble implodes, governments swoop in to collect whatever remains. This happened during the telecom collapse, the dot-com collapse, and the blockchain implosion. AI will be no different.


Governments will quietly acquire abandoned data centers, purchase bankrupt AI models, and integrate them into national security systems. The public will only hear about this when a leaked internal document mentions a “legacy model acquired from a private sector bankruptcy process”.


The state will inherit not just the data, but the engineering blind spots, the biases, and the hallucination tendencies. And since governments rarely scrap a surveillance tool once they have it, these models will outlive the companies that built them.

The bubble will die, but the surveillance will not.


The Blast Radius Will Be Measured in Privacy, Not Dollars


Will Lockett’s analysis makes one thing painfully clear. The AI bubble is not drifting toward some abstract economic correction. It is rolling straight toward a privacy disaster that will shape the next decade.


The collapse of AI will scatter personal data across the digital landscape, empower bad actors, corrupt public and corporate systems, and strengthen government surveillance. Worst of all, it will freeze into place the errors that AI systems already injected into our lives.


The privacy damage will not come during the bubble. It will come during the cleanup.

We are not just witnessing the wobbling of an overinflated tech sector. We are standing next to a giant container of volatile data that was collected without consent, stored without caution, processed without restraint, and believed without skepticism.


When it bursts, the explosion will not be financial. It will be personal.


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